Assessor Resource

BSBMKG607
Manage market research

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.

It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Determine research policies and procedures

1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation

1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants from market research project plan

2.2 Specify goods and services required to implement plans, and detail criteria for selection

2.3 Identify, evaluate and select potential consultants or other providers of required goods and services

2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Confirm validity of information and data obtained by market research

4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan

4.3 Assess performance of project against all relevant elements of market research project plan and work plans

4.4 Measure stakeholder satisfaction with research process and findings

4.5 Prepare reports for future improvements to research process

4.6 Implement revised policy and practices in accordance with organisational requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Determine research policies and procedures

1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation

1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants from market research project plan

2.2 Specify goods and services required to implement plans, and detail criteria for selection

2.3 Identify, evaluate and select potential consultants or other providers of required goods and services

2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Confirm validity of information and data obtained by market research

4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan

4.3 Assess performance of project against all relevant elements of market research project plan and work plans

4.4 Measure stakeholder satisfaction with research process and findings

4.5 Prepare reports for future improvements to research process

4.6 Implement revised policy and practices in accordance with organisational requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine research policies and procedures 
Develop or commission and review market research project plan and detailed work plans to point of finalisation 
Execute processes to obtain required resources to implement market research project plan and work plans 
Identify requirements for external consultants from market research project plan 
Specify goods and services required to implement plans, and detail criteria for selection 
Identify, evaluate and select potential consultants or other providers of required goods and services 
Contract selected consultants or providers of goods and services 
Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures 
Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements 
Confirm validity of information and data obtained by market research 
Review relevance and usefulness of findings against research objectives outlined in market research project plan 
Assess performance of project against all relevant elements of market research project plan and work plans 
Measure stakeholder satisfaction with research process and findings 
Prepare reports for future improvements to research process 
Implement revised policy and practices in accordance with organisational requirements 

Forms

Assessment Cover Sheet

BSBMKG607 - Manage market research
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG607 - Manage market research

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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